LOGIN/REGISTER & PROFILE RECIPE BOX

Epicurious Profile User flow

Webby Award 2015 Best Websites Food & Drink, People's voice and nominee

As one of the largest food resources sites, Epicurious has more than 8 million monthly unique visitors. How to convert visitors to Epicurious registered users and provide a useful recipe tool for them are the challenges of the site redesign.

This project is to clean up and design the key features of Epicurious account center, login, profile and recipe box.

Date: 2014
Slideshow, Registration, Recipe Box
UX + Visual Designer: Yanwen Hu

My Role:

Competitive Analysis
Taxonomy, Site Structure, User Flow
Wireframe, Prototype
Visual Design
Visual Spec

- User Flow -

Login/Register

- SITE STRUCTURE -

Issues Of Previous Structure

Unclear Hierarchy

Same page appears on the structure's first and second levels
Sub-navigation is not consistent, which keeps changing on different pages

Redundancy

Same feature appears on multiple index pages

Less Visited Content

Some low traffic pages have less content

Redesign

- Login -

Redesign

- Register -

Redesign

- Profile -

Redesign

- Recipe Box -

- Related Projects -