Epicurious Profile User flow

- Login/Register & Profile & Recipe box

  • Webby Award 2015 Best Websites Food & Drink, People's voice and nominee

As one of the largest food resources sites, Epicurious has more than 8 million monthly unique visitors. How to convert visitors to Epicurious registered users and provide a useful recipe tool for them are the challenges of the site redesign.

This project is to clean up and design the key features of Epicurious account center, login, profile and recipe box.

 
Slideshow, Registration, Recipe Box
UX + Visual Designer: Yanwen Hu

My Role:
  • Competitive Analysis
  • Taxonomy, Site Structure, User Flow
  • Wireframe, Prototype
  • Visual Design
  • Visual Spec

 
 
 

- User Flow -

Login/Register

 

- SITE STRUCTURE -

Issues Of Previous Structure

Unclear Hierarchy
  • Same page appears on the structure's first and second levels
  • Sub-navigation is not consistent, which keeps changing on different pages
Redundancy
  • Same feature appears on multiple index pages
Less Visited Content
  • Some low traffic pages have less content

Previous

Redesign

 

- Login -

Previous

Redesign

 

- Register -

Previous

Redesign

 

- Profile -

Previous

Edit Settings   Epicurious.com_3.png

Redesign

Epi_RegisterFlow_Visual_Final_profile_desltop.jpg

- Recipe Box -

Epi_RegisterFlow_Visual_Final_recipe_desktop.jpg
 


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