Lucky Magazine is one of fashion magazines that focuses on shopping and styles. On luckymag.com, there are a big amount of slideshows featuring daily styles and product recommendations. The slideshow redesign is to create a full screen immersive experience for users to view and shop.

Immersive Full Screen Experience

• Fixed size: the slideshow is the same size as users' browsers, which bring users the coincident experience regardless of their screen sizes

• Image driven: the new design has a larger space for images, which better features the images and products

Fixed Screen Logics:

Engaging User Interaction

• Social: the design highlights social shares by placing them closely with the caption

• Shop Now: the visual differentiates product information with the editorial copy, and emphasizes "Shop Now" call-to-action